F.C. Como Women and City Lab Cosmetics together for Valentine's day

F.C. Como Women announces an exclusive partnership with CITY LAB Cosmetics, Italy’s first tailor-made cosmetics brand. The partnership launches a unique collaboration in the Italian landscape, combining football and beauty through a limited-edition lip balm, co-created with the players.

The project marks an innovative collaboration between a professional Serie A Women's Club and an independent beauty brand, built around shared values including authenticity, creativity and identity. Produced in limited quantities, the lip balm will be available for pre-order from 14 February via the “Labbra d’Autore” ("Signature Lips") section of the CITY LAB Cosmetics website, with availability open until 20 February.

A shared creative experience

The lip balm was born from an immersive experience lived firsthand by the F.C. Como Women players at the CITY LAB store in Milan, located at 3 Corso Garibaldi in the heart of Brera. Guided by the brand’s expert formulators, the players were involved in every stage of the creative process: from selecting the colour and choosing the active ingredient, to refining thefragrance, texture,e shape and packaging. The playrtds also took part in the laboratory production phase, ensuring the final product is a tangible result of an authentic, shared, and strongly identity-driven journey.

A collaboration that expresses identity

The partnership reflects F.C. Como Women’s commitment to building a distinctive identity that extends beyond the pitch. Fashion, style, lifestyle and sport are at the heart of the club’s storytelling across social media and wider projects, helping to shape a new narrative around women’s football rooted in creativity, independence and self-expression.

“We believe that women’s football needs to be told through new languages. Bringing together two worlds that may seem distant – football and beauty – means presenting our sport in a fresh, authentic, and contemporary way,” said Nicola Verdun, CEO of F.C. Como Women. “As an independent Club, we want to play an active role in the growth of this movement, also through the creation of innovative projects that speak to girls and women, bringing them closer to football in a natural and inclusive way.”

Gianmarco Mammì, CEO of CITY LAB Cosmetics, added: “This collaboration is a great source of pride for us and perfectly reflects the vision of City Lab Cosmetics: experiencing cosmetics as an authentic and participatory journey. The balm born from this project is the result of a co-creation process that combines the identity, values, and creativity of both organizations. Bringing together two seemingly different worlds through the creation of a cosmetic product has been exciting and has given us the opportunity to create something truly unique, capable of telling a real and successful story like that of Como Women.”

About F.C. Como Women

F.C. Como Women is one of the few professional and independent clubs in the Italian women’s football landscape, currently competing in Serie A Women Athora. In March 2024, the entry of Mercury 13, followed by the American fund Avenue Capital, marked a decisive turning point in the Club’s vision and future development project.

About CITY LAB Cosmetics

Founded in 2022, CITY LAB Cosmetics is a Milan-based beauty destination promoted by Angelomario Moratti, dedicated to the creation of personalized cosmetic products. Headquartered in Milan, the company was established as a professional laboratory open to the public, where scientific innovation and creativity meet. CITY LAB Cosmetics allows customers to observe and participate in the fascinating formulation process, creating tailor-made products built around individual needs and preferences. Research, quality of raw materials, safety, and effectiveness guide every stage of production. The brand promotes a contemporary vision of beauty, transforming the cosmetic experience into a unique, personalized, and engaging journey.