FCCW Unveils First-Ever Essentials Merchandise Collection Designed with AI
Como, Italy, 20th August — FCCW is proud to announce the launch of its debut essentials merchandise collection, a bold 12-piece line for women, men, and kids in partnership with Fashion AI School. The collection drops August 20th on www.comowomen.com
Merging fashion, sport, and frontier technology, the entire campaign — from design to product and visual assets — was created using artificial intelligence, making it one of the first AI-generated fashion drops in professional football. The launch reinforces FCCW’s commitment to operating at the cutting edge of innovation, on and off the pitch.
“FCCW is not just participating in women’s football; we’re shaping the business, the culture, and the tech that will define its next chapter,” said Victoire Cogevina Reynal, Co-Founder of Mercury13
“This launch is a statement of who we are and what we believe in. We’re embracing innovation, championing creativity, and using the power of women’s football to lead positive change. By integrating AI into our design and production process, we’re not only exploring new creative frontiers but also reducing environmental impact and expressing a unique identity that comes from within the club. We’re proud to be the first to do it,” said Nicola Verdun, FCCW CEO.
In tandem with the launch, Fashion AI School is unveiling a new course to teach creatives and professionals how to produce fashion campaigns using AI — a direct bridge between tech innovation and creative industry application.
“We’re opening the door to an entirely new generation of creators,” said Olska Green, co-founder of Fashion AI School. “Our collaboration with FCCW shows how AI can radically reshape the future of fashion and sport — and now, anyone can learn how to do it.”
As women’s football continues its global rise, FCCW sees retail as a key lever for revenue growth, brand-building, and fan engagement. The essentials collection is just the first chapter in a larger strategy to build a tech-enabled, culturally resonant football brand that leads with creativity and vision.
The FCCW essentials line drops August 20th on www.comowomen.com
To learn more about AI-driven fashion education, visit www.fashionaischool.com.
