The Art of the Jersey: F.C. Como Women’s Luxury Kit Reveal
This week, F.C. Como Women stepped into a new era — not just in design, but in how we tell our story.
In a bold departure from the traditional kit unveiling, we introduced our @nike 2025/26 home and away jerseys through an intimate, invitation-only experience at the Bulgari Hotel in London. The event, curated by Mercury 13, was not just an unveil — it was a cultural statement.
Hosted inside a private suite designed to evoke the atmosphere of a classic Italian atelier, guests were welcomed into a world that reflected both our club’s heritage and future ambitions. Monogrammed details, on-site tailoring, champagne, and hand-delivered Italian pastry offered a white-glove experience rooted in craftsmanship and care.
At the center of the evening was a groundbreaking innovation: the first-ever connected F.C. Como Women jerseys, powered by our incredible partners at Avery Dennison. Embedded with NFC technology, these one-of-a-kind kits allow wearers to tap their smartphones and unlock season-long access to all F.C. Como Women home matches.
Only 10 of these connected jerseys were made, reserved exclusively for guests at the activation. They will never be sold — a reflection of their rarity and the deeper story they represent.
“This launch wasn’t just about a shirt — it was about showing what the women’s game is capable of when we blend innovation, fashion, and football into one vision,” said Victoire Cogevina Reynal, co-founder of Mercury 13. “The F.C. Como Women brand is evolving — and this was our way of inviting the world to see where we’re headed.”
The @nike 25/26 jersey design, inspired by the elegance of Italian tailoring and minimalism, symbolizes the ongoing transformation of F.C. Como Women — the first club in the Mercury 13 portfolio to undergo a full transformation since the group’s acquisition in March 2024.
Alongside the private launch, F.C. Como Women is preparing for a global spotlight: a Nike-led campaign, shot on location in Lake Como, will debut on August 13, further celebrating the club’s identity and the rise of Italian women’s football.
Pre-Order Now
Starting today, fans can pre-order the official @nike 25/26 F.C. Como Women jerseys — minus the connected tech and Mercury 13 patch — at www.comowomen.com. These jerseys will also be available in select Nike stores across Italybeginning August 13.
Please note: Quantities are extremely limited, and this pre-order window is the only guaranteed way to secure the kit before the season begins.
F.C. Como Women is not only stepping onto the pitch with renewed purpose — we’re reshaping the way the women’s game is experienced, shared, and celebrated.
Thank you to everyone who helped make this moment possible — and to our fans: welcome to the next chapter. This is a declaration of belonging.
