APay E-Wallet Becomes F.C. Como Women's Main Sponsor for the 2026/27 and 2027/28 Seasons
F.C. Como Women are pleased to announce the strengthening of its partnership with APay E-Wallet, the innovative digital payment solution developed by ADMIRAL Pay, the payment institution of the NOVOMATIC Italia Group.
Following the launch of the partnership in December 2025, APay E-Wallet is further expanding its commitment to the Club by becoming Main Sponsor for the 2026/27 and 2027/28 seasons. The brand will feature on the front of the First Team's match shirts.
As part of the sponsorship agreement, which includes the brand's presence on the front of the First Team's match jersey among its various rights, F.C. Como Women will progressively integrate APay's payment solutions into its day-to-day operations and develop dedicated initiatives for both the team and its community.
Throughout the season, a number of joint projects will be launched to bring the Club even closer to its supporters while increasing awareness and adoption of APay E-Wallet services among its target audiences. APay services will become part of the Club's everyday activities, while the community will benefit from exclusive offers and dedicated promotions, starting with purchases of official merchandise made using APay E-Wallet during home matches at the Mino Favini Stadium in Meda.
The partnership represents a model of collaboration that goes beyond traditional sponsorship, evolving into an innovative and shared project in which the partner becomes an active part of the Club's daily life through the practical use of its solutions. This approach is designed to generate value and help create an increasingly innovative experience for fans, partners, and stakeholders of both organisations.
Statements
Nicola Verdun, CEO of F.C. Como Women said: "We are delighted to strengthen our partnership with NOVOMATIC Italia, a partner that has believed in our vision and in the Club's project from the very beginning. The extension of this agreement confirms the strength of a relationship built on trust and shared objectives. Having an international group of this calibre by our side, choosing to invest in the growth of women's football, is an important signal and a further incentive for us to continue pursuing our ambitions with even greater determination. We are confident that this journey will continue to create value and new opportunities for both organisations."
Markus Buechele, CEO of NOVOMATIC Italia commented: "Our partnership with F.C. Como Women is an opportunity not only to promote women's sport but also to encourage positive cultural change. Becoming the Club's front-of-shirt sponsor with our APay E-Wallet brand is another way of demonstrating our commitment to supporting positive values. The joint initiatives we will develop with the Club will allow us to create new touchpoints with Como Women's fanbase while introducing our payment services, which are now available at more than 5,000 retail locations across Italy."
About F.C. Como Women
F.C. Como Women is one of the few independent professional clubs in Italian women's football and currently competes in the Serie A Women championship. In addition to its First Team, the Club has a Youth Academy comprising more than one hundred young female players.
About the NOVOMATIC Group - Novomatic Italia
NOVOMATIC has been operating in Italy since 2007 and today employs more than 4,000 people across the country. Its operations span from its registered headquarters in Rome to its manufacturing facility in Rimini and its offices in Busto Arsizio, as well as dozens of rental branches and commercial locations specialising in the supply of Newslot machines, Video Lottery Terminals (VLTs), and sports betting services. Today, Italy represents one of the Group's most important markets and is among NOVOMATIC's leading countries in Europe. Over the years, the company's offering has expanded to include nearly 300 ADMIRAL-branded gaming venues, including 40 bingo halls; ADMIRAL Gaming Network, the concessionaire for amusement-with-prize machines; ADMIRAL Pay, the payment institution authorised by the Bank of Italy; and HBG Online Gaming, the land-based betting and online gaming concessionaire operating under the Quigioco brand.
